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PDFOpen Access (License Unspecified), Open Access
Thesis
Thesis
Master of Science (M.S.), Drexel University
2012
DOI:
https://doi.org/10.17918/etd-6196
Abstract
The college art gallery has developed over the decades into an accessible exhibition space for artists on the local, national, and international level, while providing opportunities for students and the community to experience art. Surveying the current marketing strategies used by community college art galleries in the regions of Pennsylvania and New Jersey as well as discussing the implementation of various audience development and promotional theories in the nonprofit arts sector, helps establish a better understanding of successful marketing methods to be adopted by college art galleries. By utilizing these effective marketing and promotional methods, both conventional and innovative, college art galleries can increase audience support, attendance, and retention successfully, ensuring the health and vitality of the arts on college campuses across the nation.
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Details
- Title
- Thesis
- Creators
- Caitlin Flaherty - DU
- Contributors
- Cecilia Meisner (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6196; 991014632190404721