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PDFOpen Access (License Unspecified), Open Access
Thesis
Thinking Outside the Box: TV Programming Challenges in the Digital Age
Master of Science (M.S.), Drexel University
Jul 2013
DOI:
https://doi.org/10.17918/etd-4517
Abstract
Managing a television network is no longer just about building a linear programming schedule that appeals to the target audience and is interrupted by commercial breaks that support the business. Television channels are now multi-media companies that juggle many different platforms and revenue streams while trying to survive rigorous competition from hundreds of other networks which invest in high quality and specialized programs. This study goes deep into the structure of Fuse Networks and through in-depth interviews draws insights from experienced top level management professionals in order to shed more light on the mechanisms of operating a multi-platform business. The study outlines the structure and operations of the Programming and the Multiplatform departments, gives a detailed look into the opportunities created by the emergence of new distribution models and explains how operating a complex media structure has become an industry requirement. It sketches some of the challenges faced by multi-departmental structures in building a cohesive and successful branding strategy, and discusses some of the flaws that mark an ever-changing media landscape like lacking a universal measurement tool across platforms.
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Details
- Title
- Thinking Outside the Box
- Creators
- Zlatina K. Rankova - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4517; 991014632697604721