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Transparency or over-regulation: the FCC and its role in governing public access to political advertising data
Thesis   Open access

Transparency or over-regulation: the FCC and its role in governing public access to political advertising data

LaTonya M. Jones
Master of Science (M.S.), Drexel University
Mar 2018
DOI:
https://doi.org/10.17918/etd-7829
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Abstract

Television broadcasting--Management Advertising, Political United States. Federal Communications Commission Mass Media Political Science
On April 23, 2012, the Federal Communication Commission (FCC) established a mandate that changed how broadcast stations were required to file their Public Inspection and Political Files. Broadcast stations have been very careful regarding who is granted access to their advertising financial records, and other station documents, as it is their main source of revenue. While this information has always been available in paper form, it is now conveniently available via the FCC's website. This thesis analyzes the evolution of the FCC's regulation of broadcast stations, regarding its level of increased oversight. The researcher used in-depth interviews with sales personnel and legal counselors from a top performing broadcast station in the Raleigh-Durham-Fayetteville television market.

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