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Two eyes, five hundred shows: viewer perception of content volume in the American digital television era
Thesis   Open access

Two eyes, five hundred shows: viewer perception of content volume in the American digital television era

Joseph Glenn Ballantine
Master of Science (M.S.), Drexel University
Mar 2020
DOI:
https://doi.org/10.17918/etd-11408
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Abstract

Television broadcasting--Management Digital media Television and Media Management Mass Media
In 2019, an estimated five hundred thirty-two scripted, and actively produced, television shows were on all television distribution platforms in the United States. This number is double the number of scripted television series in the United States for the year 2011. Television distribution platforms include: broadcast networks, basic cable, premium cable, and streaming platforms. The goal of the project is to examine how the average viewer perceives this volume of content, and what opinions and emotions they associate with their selection of television content. This study does not concentrate on other formats of television content, such as non-scripted, film, and international produced content, but it is known that these formats of content are available to the viewer as well. The American television industry has increased its annual number of produced scripted series from 2011- 2019. This industry could notice a fatigue by audiences and witness average viewership for a given program decrease due to the vast number of options a viewer has.

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