Thesis
Understanding corporate motivations and trends in sponsorship (2004)
Master of Science (M.S.), Drexel University
29 Aug 2004
DOI:
https://doi.org/10.17918/etd-461
Abstract
This paper examines sponsorship through the perspective of the corporate donor and examines the goals and reasons why companies engage in sponsorship thorough the use of the 2004 IEG/Performance Research survey entitled What Sponsors Want. The purpose of this paper is to provide an extensive analysis of the reasons for sponsorship and compare it to the current vehicles used by arts organizations to garner sponsorship dollars. Literature examining perspectives on sponsorship, along with examples from my tenure at the John F. Kennedy Center for the Performing Arts will be used to highlight various strategies of securing and helping a company leverage a sponsorship in the arts.
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Details
- Title
- Understanding corporate motivations and trends in sponsorship (2004)
- Creators
- Jennifer C. Beggs - DU
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- College of Media Arts and Design (2001-2005); Drexel University
- Other Identifier
- 461; 991014632610104721