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PDFOpen Access (License Unspecified), Open Access
Thesis
What factors contribute to the success of art galleries, and how do these factors differ among for-profit, nonprofit, and hybrid gallery models?
Master of Science (M.S.), Drexel University
Dec 2025
DOI:
https://doi.org/10.17918/00011270
Abstract
This study examines the key factors contributing to the success of art galleries across for-profit, nonprofit, and hybrid models. Drawing on literature, case studies, and interviews with gallery professionals, the research identifies mission clarity, community and audience engagement, artist representation and relationship-building, innovation, and adaptability as core drivers of sustainable success. Findings reveal that galleries thrive when they integrate purpose-driven strategies, foster trust-based relationships with artists and audiences, and balance artistic development with market realities. The study highlights how digital tools, diversified revenue strategies, and inclusive programming enhance visibility, resilience, and long-term cultural impact, demonstrating that success in the contemporary art ecosystem emerges from a dynamic interplay of values, collaborations, and adaptable practices. Key Words: Gallery Success, Art Gallery Models, Community Engagement, Audience Engagement, Artist Representation, Cultural Sustainability, Economic Sustainability, Digital and Hybrid Practices
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Details
- Title
- What factors contribute to the success of art galleries, and how do these factors differ among for-profit, nonprofit, and hybrid gallery models?
- Creators
- Asal Shafiei
- Contributors
- Pamela Yau (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University
- Number of pages
- x, 122 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991022161043104721