What type of promotional program is required by electric utility companies to encourage builders in the apartment market to install electric heat

Thesis

Edward Martin Shane

Master of Business Administration (M.B.A.), Drexel Institute of Technology

1968

DOI:

https://doi.org/10.17918/00003420

Files and links (1)

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Shane_E_196879.10 MB

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Advertising--Industries

Electric utilities--United States

Sales promotion

6 Record Views

Title: What type of promotional program is required by electric utility companies to encourage builders in the apartment market to install electric heat
Creators: Edward Martin Shane
Awarding Institution: Drexel Institute of Technology
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages: 73 pages
Resource Type: Thesis
Language: English
Academic Unit: Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier: 991021888582804721