Journal article
A Functional Approach to International Channel Structure and the Role of Independent Wholesalers
Journal of marketing channels, v 2(4), pp 65-82
01 Apr 1993
Abstract
The functional approach to the design of marketing channels has a long history in the marketing literature. In more recent years, the functional approach has been all but forgotten as the transactions cost approach has come into fashion. Yet, the functional approach offers severl significant advantages over transactions cost analysis, especially when the number of functions is condensed. Using a succint summary of the functions, produced through factor analysis, this paper examines the relationship between the functional performance capabilities of U.S. wholesalers used in the channel structure of foreign manufacturers. A statistically significant relationship was found, thus providing evidence of the role of functions in determining channel structure.
Metrics
5 Record Views
4 citations in Scopus
Details
- Title
- A Functional Approach to International Channel Structure and the Role of Independent Wholesalers
- Creators
- Trina L. Larsen - Drexel UniversityBert Rosenbloom - Drexel University
- Publication Details
- Journal of marketing channels, v 2(4), pp 65-82
- Publisher
- Taylor & Francis Group
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Scopus ID
- 2-s2.0-0345318786
- Other Identifier
- 991021862287104721