Journal article
A Golden Opportunity for Global Acceptance? How Hosting the Olympic Games Impacts a Nation's Economy and Intellectual Property Rights with a Focus on the Right of Publicity
Sports Lawyers Journal, Vol.15, pp.245-369
01 Apr 2008
Abstract
I. Introduction The People's Republic of China is a nation with plenty to celebrate. As the twenty-first century churns towards the completion of its first decade, the People's Republic of China (China) and its population of 1.3 billion are poised to assert itself as the world's premier emerging market. On August 8, 2008, 1 China will complete its emergence by taking center stage to host the XXIX Olympiad. When the Olympic Torch is lit, 2 it will signify the culmination of a fifteen-year journey 3 toward bringing "the People's Olympics" 4 to the world's most populous nation. Beijing hopes the completion of the torch's 137,000-kilometer journey 5 will signal the beginning of the greatest Olympiad to date. A successful Olympic Games will provide China with the opportunity to showcase its impressive rate of economic development, modernization, and westernization. Once a struggling developing nation, China now seems ready to leave behind its old image and use its role as Olympic host to forge a new identity as a progressive nation that belongs among the world's economic elite. 6 Using the Olympic Games as a platform to showcase a host country's economic and political successes is hardly a unique phenomenon. Previous host nations have staged mega-events with the same underlying purpose: the hope that the event can be used as a stepping-stone toward receiving cultural acceptance. 7 A mega-event such as the Olympic Games or the World Cup allows a host country to divert attention away from the ...
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Details
- Title
- A Golden Opportunity for Global Acceptance? How Hosting the Olympic Games Impacts a Nation's Economy and Intellectual Property Rights with a Focus on the Right of Publicity
- Creators
- Jeffrey F. Levine
- Publication Details
- Sports Lawyers Journal, Vol.15, pp.245-369
- Publisher
- Sports Lawyers Journal Sports Lawyers Journal
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Sport Management (Center for Sport Management)
- Identifiers
- 991021881508604721