A Political Strategy Perspective on Product-Market Strategy

Journal article

Peer reviewed

Lian Fahey, Barbara Bigelow, John Mahon, V. K. Narayanan and International Association for Business and Society

Proceedings of the International Association for Business and Society, v 3, pp 192-206

1992

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Title: A Political Strategy Perspective on Product-Market Strategy
Creators: Lian Fahey
Barbara Bigelow
John Mahon
V. K. Narayanan
International Association for Business and Society
Publication Details: Proceedings of the International Association for Business and Society, v 3, pp 192-206
Resource Type: Journal article
Language: English
Academic Unit: Management
Other Identifier: 991021883398604721