Journal article
A comparative examination of factors that affect the credibility of health information on social media
Proceedings of the Association for Information Science and Technology, v 55(1), pp 843-844
2018
Abstract
ABSTRACT
The purpose of this research is to investigate factors affecting the perceived credibility of health information on social media and their varying effects on different platforms. We incorporated Elaboration Likelihood Model as a theoretical framework for our inductive content analysis. Then we conducted a correlation analysis and regression analyses to examine the relationship between the perceived credibility and identified factors. Our study discovered an extensive set of credibility factors and statistically significant effects made by platform‐specific factors.
Metrics
19 Record Views
1 citations in Scopus
Details
- Title
- A comparative examination of factors that affect the credibility of health information on social media
- Creators
- Heejun Kim - University of North Carolina at Chapel HillBogeum Choi - University of North Carolina at Chapel Hill
- Publication Details
- Proceedings of the Association for Information Science and Technology, v 55(1), pp 843-844
- Publisher
- Wiley
- Number of pages
- 2
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Information Science
- Scopus ID
- 2-s2.0-85064523088
- Other Identifier
- 991019189175404721