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A foundation for understanding online trust in electronic commerce
Journal article   Peer reviewed

A foundation for understanding online trust in electronic commerce

Beverly Kracher, Cynthia L. Corritore and Susan Wiedenbeck
Journal of information, communication & ethics in society (Online), v 3(3), pp 131-141
31 Aug 2005

Abstract

Definition of trust ecommerce offline trust vs. online trust Trust
Trust is a key concept in business, particularly in electronic commerce ecommerce. In order to understand online trust, one must first study trust research conducted in the offline world. The findings of such studies, dating from the 1950s to the present, provide a foundation for online trust theory in ecommerce. This paper provides an overview of the existing trust literature from the fields of philosophy, psychology, sociology, management, and marketing. Based on these bodies of work, online trust is briefly explored. The range of topics for future research in online trust in ecommerce is presented.

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