Journal article
AI Is Helping Companies Redefine, Not Just Improve, Performance
MIT Sloan management review, Vol.64(3)
01 Apr 2023
Abstract
Schrage et al explain that research on organizations' use of artificial intelligence reveals how they can apply the technology to redefine strategic measurement and KPIs. Businesses that use AI to generate new metrics or refine existing ones enjoy a range of benefits over those using the technology primarily to improve their performance on legacy metrics. Their research already indicates that companies that derive substantial financial benefits from their AI investments are 10 times more likely to change how they measure success compared with companies that realize smaller returns from their AI investments. They see organizations using algorithms to challenge and improve enterprise assumptions about the sources of performance, profitability, and growth. In short, businesses increasingly use AI to redefine, not just augment, performance.
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Details
- Title
- AI Is Helping Companies Redefine, Not Just Improve, Performance
- Creators
- Michael SchrageDavid KironFrançois CandelonShervin KhodabandehMichael Chu
- Publication Details
- MIT Sloan management review, Vol.64(3)
- Publisher
- Massachusetts Institute of Technology, Cambridge, MA
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Information Science (Informatics)
- Identifiers
- 991021786467404721