Journal article
ALIGNING SUPPLY CHAIN RELATIONAL STRATEGY WITH THE MARKET ENVIRONMENT: IMPLICATIONS FOR OPERATIONAL PERFORMANCE
Journal of marketing theory and practice, v 22(1), pp 53-72
01 Jan 2014
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This study melds the relational view and the environment-strategy-performance perspective to develop a theoretical framework and hypotheses specifying how supply chain partnership strategy as a response to competitive intensity and product complexity may influence operational performance. Empirical findings support the conventional wisdom relating collaboration and operational performance. For firms in industries that market complex products, the study finds evidence of a direct relationship with all three supply chain strategy factors, that is, resource specificity, resource complementarity, and collaboration. Interestingly, competitive intensity is positively associated with resource specificity, but is negatively associated with the need for resource complementarities. The findings provide an initial strategic response framework for appropriately aligning supply chain strategy with market context factors to achieve operational performance improvements.
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Details
- Title
- ALIGNING SUPPLY CHAIN RELATIONAL STRATEGY WITH THE MARKET ENVIRONMENT: IMPLICATIONS FOR OPERATIONAL PERFORMANCE
- Creators
- Karthik Iyer - Univ Northern Iowa, Coll Business Adm, Dept Mkt, Cedar Falls, IA 50614 USAPrashant Srivastava - Drexel UniversityMohammed Rawwas - Univ Northern Iowa, Coll Business Adm, Dept Mkt, Cedar Falls, IA 50614 USA
- Publication Details
- Journal of marketing theory and practice, v 22(1), pp 53-72
- Publisher
- Taylor & Francis
- Number of pages
- 20
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000211401500004
- Scopus ID
- 2-s2.0-84891800765
- Other Identifier
- 991019168012004721
UN Sustainable Development Goals (SDGs)
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business