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Journal article
Adoption of Bundled Services with Network Externalities and Correlated Affinities
ACM transactions on Internet technology, v 14(2-3)
01 Oct 2014
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The goal of this article is to develop a principled understanding of when it is beneficial to bundle technologies or services whose value is heavily dependent on the size of their user base, that is, exhibits positive exernalities. Of interest is how the joint distribution, and in particular the correlation, of the values users assign to components of a bundle affect its odds of success. The results offer insight and guidelines for deciding when bundling new Internet technologies or services can help improve their overall adoption. In particular, successful outcomes appear to require a minimum level of value correlation.
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Details
- Title
- Adoption of Bundled Services with Network Externalities and Correlated Affinities
- Creators
- Roch Guerin - Washington University in St. LouisJaudelice C. de Oliveira - Drexel UniversitySteven Weber - Drexel University
- Publication Details
- ACM transactions on Internet technology, v 14(2-3)
- Publisher
- Assoc Computing Machinery
- Number of pages
- 32
- Grant note
- CNS-1116039 / NSF; National Science Foundation (NSF) 1116039 / Division Of Computer and Network Systems; National Science Foundation (NSF); NSF - Directorate for Computer & Information Science & Engineering (CISE)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Electrical and Computer Engineering
- Web of Science ID
- WOS:000344307600006
- Scopus ID
- 2-s2.0-84908577671
- Other Identifier
- 991019169548304721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Computer Science, Information Systems
- Computer Science, Software Engineering