Logo image
Advertising, individual consumption levels, and the natural environment, 1900-2000
Journal article   Peer reviewed

Advertising, individual consumption levels, and the natural environment, 1900-2000

Robert J Brulle and Lindsay E Young
Sociological inquiry, v 77(4), pp 522-542
Nov 2007

Abstract

Economic behaviour. Consumption Economic sociology Sociology of economy and development Sociology
One central determinant of global environmental change is the continued expansion of personal consumption levels. In order to more fully understand the relationship between consumption and environmental degradation, the determinants of consumption must first be identified. Prior research in this area has focused on economic factors, primarily personal disposable income and population demographic characteristics. The role of cultural factors, including advertising, has been actively mentioned in theoretical analyses of the driving forces of individual consumption. However, this has not been empirically tested. In this article, we conduct an analysis of the impact of advertising on consumption levels in the United States. We start with a theoretical discussion of the literature on advertising and consumption. Based on this literature, we establish three hypotheses regarding the relationship between advertising expenditure and personal consumption. These hypotheses are then tested using time series analysis over the time period 1900–2000. The results show that advertising significantly impacts overall consumption and that these effects vary by type of consumption. We conclude with a discussion of the implications of this analysis for further research into the driving forces of global environmental change.

Metrics

11 File views/ downloads
66 Record Views
31 citations in Scopus

Details

UN Sustainable Development Goals (SDGs)

This publication has contributed to the advancement of the following goals:

#7 Affordable and Clean Energy
#12 Responsible Consumption & Production
#13 Climate Action
#9 Industry, Innovation and Infrastructure
#8 Decent Work and Economic Growth

Source: SDGs in the Output

InCites Highlights

Data related to this publication, from InCites Benchmarking & Analytics tool:

Collaboration types
Domestic collaboration
International collaboration
Web of Science research areas
Sociology
Logo image