Logo image
Back
Algorithmic visibility and the feedback loop of othering: The case for Africa
Journal article

Algorithmic visibility and the feedback loop of othering: The case for Africa

Amaka Peace Onebunne, Peace Chinenye Nwachukwu, Essien Oku Essien and Zaynab B. Yusuf
African journal of science, technology, innovation and development, v 18(3), pp 308-315
16 Apr 2026
DOI: https://doi.org/10.1080/20421338.2026.2652078

Abstract

algorithmic bias algorithmic othering platform visibility TikTok user engagement
Several studies have examined how algorithmic systems shape visibility, particularly in how non-Western regions are represented through inherited biases and colonial narratives. Moving beyond a focus on algorithms alone, especially in the African context, this study examines travel-related content on TikTok to understand how platform curation and user engagement work to shape representation. Using content analysis, the study shows that TikTok frequently foregrounds wildlife and nature-focused portrayals of Africa, reinforcing familiar narratives. It also shows that these portrayals are sustained through feedback loops, where users engage with and create content that aligns with what the platform already promotes, further informing algorithmic recommendations. These findings point to the importance of algorithmic transparency, digital literacy, and more careful attention to representation in shaping how Africa is encountered on digital platforms.

Metrics

1 Record Views

Details

Logo image