Journal article
Assessment of motion media on believability and credibility: An exploratory study
Public relations review, v 36(3), 310
01 Sep 2010
Abstract
The radical shift by news audiences away from newspaper to motion media (video stories on TV, web, cell phones, handhelds) prompted the assessment of media modality (text, text
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picture, video) and source (public relations, news, user-generated content [UGC]) effects on credibility and more importantly perceived veridicality, a perception of an object as being accurate and believable regardless of the source, as well as impact of messages. The findings revealed that motion media modality significantly enhances believability judgments and perceived veridicality, which is independent of source cue, in which news source garnered no greater credibility than PR or UGC source.
Metrics
Details
- Title
- Assessment of motion media on believability and credibility: An exploratory study
- Creators
- Hyunmin Lee - University of MissouriSun-A Park - University of MissouriYoungAh Lee - University of MissouriGlen T. Cameron - University of Missouri
- Publication Details
- Public relations review, v 36(3), 310
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000280261700018
- Scopus ID
- 2-s2.0-77954386112
- Other Identifier
- 991021863207704721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Business
- Communication