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Attitudes toward buying online as predictors of shopping online for British and American respondents
Journal article

Attitudes toward buying online as predictors of shopping online for British and American respondents

Bijou Yang, David Lester and Simon James
Cyberpsychology & behavior, v 10(2)
Apr 2007
PMID: 17474836

Abstract

Adolescent Adult Attitude to Computers Consumer Behavior Cross-Cultural Comparison Economics England Female Humans Internet Male Risk-Taking United Kingdom
This study compared the attitudes toward online shopping of British and American individuals. Using a sample of 327 British and American university students, the British respondents were found to have less favorable attitudes toward online shopping. Attitudes toward online shopping were found to be significant predictors of making online purchases. The implications of these results were discussed and suggestions made for future research.

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40 citations in Scopus

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Collaboration types
Domestic collaboration
International collaboration
Web of Science research areas
Communication
Psychology, Applied
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