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Attributes used in hospital services' advertisements in a metropolitan newspaper's Sunday health section
Journal article   Peer reviewed

Attributes used in hospital services' advertisements in a metropolitan newspaper's Sunday health section

Stephen F. Gambescia and Caichen Zhong
Health marketing quarterly, v 36(1), pp 1-16
02 Jan 2019
PMID: 30761940

Abstract

advertising attributes Hospital marketing marketing health services

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