Journal article
Barriers to Online Shopping in Switzerland
Journal of international consumer marketing, v 16(3), pp 55-74
09 Aug 2004
Abstract
Despite the collapse of the so-called digital economy, the Internet has developed into an established channel of distribution. Although Internet usage continues to grow at a significant pace, online retail sales of products and services lag behind considerably. This paper focuses on the underlying motivational factors that inhibit consumers from online purchasing, based on a review of current literature and the empirical findings of a survey among Internet users in Switzerland. Four distinct barriers to online shopping that exist between buying and non-buying Internet users were identified. Implications for the marketing management of online shopping channels are derived.
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20 citations in Scopus
Details
- Title
- Barriers to Online Shopping in Switzerland
- Creators
- Thomas Rudolph - University of St. GallenBert Rosenbloom - Drexel UniversityTillmann Wagner - University of St. Gallen
- Publication Details
- Journal of international consumer marketing, v 16(3), pp 55-74
- Publisher
- Taylor & Francis Group
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-84969871623
- Other Identifier
- 991019173555604721