Journal article
'Being TED' The university intellectual as globalised neoliberal consumer self
Learning and teaching, v 9(2), pp 89-108
01 Jun 2016
Abstract
This article focuses on the ways that modern American universities are engaged in the process of articulating new producing and consuming subjects. It argues that the image of the engaged 'media celebrity' intellectual, as presented in the TED Talk model, has become a cultural ideal that reconciles a deeper contradiction in the academy. Through a complex process, university faculty and students are assimilated into the globalised lifestyle and the identity of cosmopolitans by participating in a social space that is at once an upscale shopping mall and at the same time a high tech corporate research park. This global elite is forged first out of individuals who make it through the university and then secondly out of those university students who successfully excel under the twin pressures of elite production and consumption. Most student, faculty and universities fall short of this ideal. But by watching TED talks they can aspire to this fantasy ideal through the image of the media celebrity intellectual.
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Details
- Title
- 'Being TED' The university intellectual as globalised neoliberal consumer self
- Creators
- Wesley Shumar - Drexel University
- Publication Details
- Learning and teaching, v 9(2), pp 89-108
- Publisher
- Berghahn Journals
- Number of pages
- 20
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000387792800005
- Other Identifier
- 991019167668904721
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- Web of Science research areas
- Education & Educational Research