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Journal article
Brain and behavior in health communication: The Canadian COVID-19 Experiences Project
Brain, behavior, & immunity. Health, v 22, 100467
Jul 2022
PMID: 35527791
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Vaccine hesitancy and inconsistent mitigation behavior performance have been significant challenges throughout the COVID-19 pandemic. In Canada, despite relatively high vaccine availability and uptake, willingness to accept booster shots and maintain mitigation behaviors in the post-acute phase of COVID-19 remain uncertain. The aim of the Canadian COVID-19 Experiences Project (CCEP) is threefold: 1) to identify social-cognitive and neurocognitive predictors of mitigation behaviors, 2) to identify optimal communication strategies to promote vaccination and mitigation behaviors, and 3) to examine brain health outcomes of SARS-CoV-2 infection and examine their longevity.
The CCEP is comprised of two components: a conventional population survey (Study 1) and a functionally interconnected laboratory study (Study 2). Study 1 will involve 6 waves of data collection. Wave 1, completed between 28 September and 21 October 2021, recruited 1,958 vaccine-hesitant (49.8%) and fully vaccinated (50.2%) adults using quota sampling to ensure maximum statistical power. Measures included a variety of social cognitive (e.g., beliefs, intentions) and neurocognitive (e.g., delay discounting) measures, followed by an opportunity to view and rate a set of professionally produced COVID-19 public service announcement (PSA) videos for perceived efficacy. Study 2 employs the same survey items and PSAs but coupled with lab-based eye tracking and functional near-infrared spectroscopy (fNIRS) to directly quantify neural indicators of attention capture and self-reflection in a smaller community sample. In the final phase of the project, subjective impressions and neural indicators of PSA efficacy will be compared and used to inform recommendations for construction of COVID-19 PSAs into the post-acute phase of the pandemic.
The CCEP provides a framework for evaluating effective COVID-19 communication strategies by levering conventional population surveys and the latest eye-tracking and brain imaging metrics. The CCEP will also yield important information about the brain health impacts of SARS-CoV-2 in the general population, in relation to current and future virus variants as they emerge.
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Details
- Title
- Brain and behavior in health communication: The Canadian COVID-19 Experiences Project
- Creators
- Peter A. Hall (Corresponding Author) - University of WaterlooGeoffrey T. Fong (Corresponding Author) - University of WaterlooSara C. Hitchman - University of ZurichAnne C.K. Quah - University of WaterlooThomas Agar - University of WaterlooGang Meng - University of WaterlooHasan Ayaz - Drexel UniversityBruce P. Dore - McGill UniversityMohammad N. Sakib - University of WaterlooAnna Hudson - University of WaterlooChristian Boudreau - University of Waterloo
- Publication Details
- Brain, behavior, & immunity. Health, v 22, 100467
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- School of Biomedical Engineering, Science, and Health Systems
- Web of Science ID
- WOS:001062924700004
- Scopus ID
- 2-s2.0-85133362928
- Other Identifier
- 991019173453504721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Immunology
- Neurosciences
- Psychiatry