- Title
- Brand Activism Is Here to Stay: Here’s Why
- Creators
- Daniel Korschun - Drexel University
- Publication Details
- NIM Marketing Intelligence Review, v 13(2)
- Publisher
- Sciendo
- Number of pages
- 8
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Scopus ID
- 2-s2.0-105007480916
- Other Identifier
- 991020548237204721
Journal article
Brand Activism Is Here to Stay: Here’s Why
NIM Marketing Intelligence Review, v 13(2)
01 Nov 2021
Abstract
Metrics
26 Record Views
24 citations in Scopus