Journal article
Bye Bye "Hello Ladies?" In-Vision Announcers As Continuity Technique in a European Postlinear Television Landscape: The Case of Flanders and Norway
Television & new media, v 15(5), pp 453-469
01 Jul 2014
Abstract
This article traces the history of in-vision announcers in public service television in Flanders and Norway from the public service monopoly days over the multichannel to the postlinear television landscape. The title "Hello Ladies" refers to the everyday nickname for in-vision announcers, used by particularly Norwegian viewers. It analyzes the shifting role of in-vision announcers focusing on four key functions: creating flow, personalization, live-ness, and branding, evaluating their respective relevance-and that of linear, general interest, public service television-in the move to a postlinear television context dominated by digitization, convergence, and trends to time shifting and on-demand services. Although the functions of guide and flow, personalization, and live-ness seem to have taken a backseat, in-vision announcers remain central as part of the unique selling proposition of television branding, indicating the continued importance not just of in-vision announcers but of (public service broadcasting) linear, general interest television channels.
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Details
- Title
- Bye Bye "Hello Ladies?" In-Vision Announcers As Continuity Technique in a European Postlinear Television Landscape: The Case of Flanders and Norway
- Creators
- Hilde Van den Bulck - University of AntwerpGunn Sara Enli - University of Oslo
- Publication Details
- Television & new media, v 15(5), pp 453-469
- Publisher
- Sage
- Number of pages
- 17
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000340549700005
- Scopus ID
- 2-s2.0-84904120605
- Other Identifier
- 991021864985904721
InCites Highlights
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Communication
- Film, Radio, Television