Journal article
CELEBRITIES' QUEST FOR A BETTER WORLD UNDERSTANDING FLEMISH PUBLIC PERCEPTIONS OF CELEBRITIES' SOCIETAL ENGAGEMENT
Javnost (Ljubljana, Slovenia), v 19(3), pp 75-92
2012
Abstract
Although one of the main aims of celebrities' societal engagement is to grab the attention of a wide audience for a social cause, research about public perceptions of the phenomenon is scarce. This study wants to gain a theoretical and empirical insight into the possible influence of celebrities' engagements on the general population. An internet survey among a sample of one thousand Flemish adults was conducted to ascertain which celebrities are considered to support social causes and how the general population perceives this phenomenon. Results show a select group of celebrity supporters, i.e. those in a deeply engaged role or with a considerable track record of engagement, to be the most popular. While most respondents consider such celebrity engagements to make a significant contribution to social-profit organisations' goals, scepticism about the celebrities' motives is apparent. Young adults and celebrity news followers, traditionally less involved in social causes, demonstrate a more positive attitude towards celebrity engagement than older respondents. As such, celebrities' societal engagement might be advantageous in reaching thus far uninterested parts of society.
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Details
- Title
- CELEBRITIES' QUEST FOR A BETTER WORLD UNDERSTANDING FLEMISH PUBLIC PERCEPTIONS OF CELEBRITIES' SOCIETAL ENGAGEMENT
- Creators
- Koen Panis - University of AntwerpHilde Van den Bulck - University of Antwerp
- Publication Details
- Javnost (Ljubljana, Slovenia), v 19(3), pp 75-92
- Publisher
- Taylor & Francis
- Number of pages
- 18
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000310925800005
- Scopus ID
- 2-s2.0-84871252509
- Other Identifier
- 991021864983204721
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- Web of Science research areas
- Communication