Journal article
COVID-19 and small retail business: What we can learn
FASHION STYLE & POPULAR CULTURE, v 9(01-Feb)
01 Mar 2022
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The novel coronavirus outbreak changed the world in 2020 as it rapidly spread from country to country, infecting millions of people across the globe. In response, United States policy-makers and public health officials mandated non-essential businesses to temporarily close to help curb the transmission of the disease. Significant economic strain ensued causing many Americans to lose their jobs and entire industries to suffer. With stores shuttered and fiscal uncertainty impeding consumer spending, retail has been one of the hardesthit industries. Small businesses in particular have been forced to pivot and grapple with the rippling effects of the pandemic. This journal article features Westphal College of Media Arts and Design, about her perspective on how the pandemic is impacting retail and small business. In addition to her work with and New-Jersey-based shoe retailer, and shares her experience on how the business has adapted since the onset of the pandemic. The goal of this article is to help readers gain a deeper understanding of the current impact that COVID-19 has on small retail businesses, and how that will continue to shape the future of the industry as a whole.
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Details
- Title
- COVID-19 and small retail business: What we can learn
- Publication Details
- FASHION STYLE & POPULAR CULTURE, v 9(01-Feb)
- Publisher
- INTELLECT LTD; BRISTOL
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Drexel University
- Web of Science ID
- WOS:000763500800003
- Scopus ID
- 2-s2.0-85127487147
- Other Identifier
- 991021861310104721
UN Sustainable Development Goals (SDGs)
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- Web of Science research areas
- Humanities, Multidisciplinary