Journal article
Cheering on the Collegiate Model: Creating, Disseminating, and Imbedding the NCAA's Redefinition of Amateurism
Journal of sport and social issues, v 37(4), pp 403-429
01 Nov 2013
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
In January 2012, during his State of the Association address, National Collegiate Athletic Association (NCAA) President Mark Emmert urged members to fix the collegiate model. Imbedded in the speech's framework, this relatively new term in the NCAA national office's lexicon has received spontaneous consent from the association, member universities, and other college-sport constituents including administrators, coaches, athletes, reporters and journalists, and college-sport fans. This anchorThe Collegiate Model of Athleticshas been adopted without disclosure regarding its genesis, dissemination, and insertion into college-sport's institutional consciousness. This process of achieving spontaneous consent among constituents provides a case study illustrating the NCAA's position as a hegemon, the institutional logics that sustain such hegemony, and the effective use of propaganda to quell critical examination of and dissent to the created collegiate model of athletics. Such examination reveals this process has not only been detrimental to higher education and the general public, but particularly harmful to college athletes.
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Details
- Title
- Cheering on the Collegiate Model: Creating, Disseminating, and Imbedding the NCAA's Redefinition of Amateurism
- Creators
- Richard M. Southall - University of South CarolinaEllen J. Staurowsky - Drexel University
- Publication Details
- Journal of sport and social issues, v 37(4), pp 403-429
- Publisher
- Sage
- Number of pages
- 27
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Sport Management (Center for Sport Management)
- Web of Science ID
- WOS:000329525100005
- Scopus ID
- 2-s2.0-84885092923
- Other Identifier
- 991019168069304721
UN Sustainable Development Goals (SDGs)
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Hospitality, Leisure, Sport & Tourism
- Sociology