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Choice under restrictions
Journal article   Peer reviewed

Choice under restrictions

Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany and Brian Wansink
Marketing letters, v 19(3), pp 183-199
Dec 2008

Abstract

Choice Constraints Restrictions Economics / Management Science Marketing
Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as well as goals to influence behavior. Implications for overlooked research opportunities in choice modeling are presented and discussed.

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