Journal article
Collegiate Schools of Business: Now What? Thoughts of Generational Cohorts
Journal of international management studies, Vol.12(4), pp.46-59
01 Jan 2012
Abstract
The decision-making by many Collegiate Schools of Business suggest a growing institutional identity crisis. The consequences of identity problems are many and include a confused educational mission and strategies that demonstrate extreme vacillation alienating a capacious group of constituents. The seriousness of the problem is highlighted by the fact that nearly every B-School has a committee to reexamine programs and reassess objectives. Strategies are like pendulums that swing from pragmatic to abstruse. Our study attempts to identify the roots of the problem and understand how decisions are perceived by various generational cohorts. We examine both the history of success and rejection of B-Schools and investigate the antithetical forces acting on the strategic decision-making process. Strategic decisions are divided into: faculty preparation, research, and curricula. Our study examines the opinions of various generational cohorts that are divided using Generational Cohort Theory. Our finding from a pilot study and a self-administered survey suggest B-School strategies should be more pragmatic and less abstruse. Suggestions for intelligence gathering and strategic planning are offered. Assessing and addressing the expectations of primary cohorts within B-School constituency are suggested as a means of solidifying the educational vision.
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Details
- Title
- Collegiate Schools of Business: Now What? Thoughts of Generational Cohorts
- Creators
- Raymond Van-NessSamuel FerraraCuneyt Gozu
- Publication Details
- Journal of international management studies, Vol.12(4), pp.46-59
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Management
- Identifiers
- 991021879749104721