Journal article
Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea
The Journal of consumer marketing, v 21(6), pp 418-434
01 Oct 2004
Abstract
Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross-cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying, compulsive substance abuse, and compulsive gambling lottery play) are analyzed via structural equation modeling. The findings reveal that comorbidity (i.e. coexistence of more than two related compulsive consumption behaviors) is found in both countries. With one exception, the predicted personality traits (i.e. obsessive thoughts, risk-taking tendencies) are significantly related to compulsive consumption behaviors in both countries.
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42 citations in Scopus
Details
- Title
- Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea
- Creators
- Hyokjin Kwak - Department of Marketing, LeBow College of Business, Drexel University, Philadelphia, USAGeorge M Zinkhan - Coca-Cola Company Professor of Marketing, Department of Marketing, Terry College of Business, University of Georgia, Georgia, USAElizabeth P Lester Roushanzamir - Department of Advertising, Grady College of Journalism and Mass Communication, The University of Georgia, Georgia, USA
- Publication Details
- The Journal of consumer marketing, v 21(6), pp 418-434
- Publisher
- Emerald Group Publishing Limited
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Scopus ID
- 2-s2.0-8844266088
- Other Identifier
- 991014877903604721