Journal article
Concerts as Catalysts: Driving Digital Streams and Physical Sales in the Modern Music Ecosystem
The Journal of arts management, law, and society, pp 1-26
12 Nov 2025
Abstract
This study examines how live concerts influence digital streaming and physical music sales. Analyzing data from 2,900 tour dates across the 29 most populated U.S. markets, it utilizes Luminate data to track streaming trends using a nine-week temporal model. Findings indicate that concerts lead to an average 126% increase in streaming activity on the day of the performance, with physical music sales experiencing an even larger spike. Additionally, the impact is more pronounced in secondary markets compared to major hubs like New York and Los Angeles. Furthermore, legacy artists with older fan bases tend to see a lower increase in streaming activity compared to artists with younger fan bases. By exploring the relationships among live performances, streaming consumption, and physical sales, this research provides insights into the evolving dynamics of music consumption in the digital age.
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Details
- Title
- Concerts as Catalysts: Driving Digital Streams and Physical Sales in the Modern Music Ecosystem
- Creators
- Jeffrey Apruzzese - Drexel University, Arts and Entertainment Enterprise
- Publication Details
- The Journal of arts management, law, and society, pp 1-26
- Publisher
- Taylor & Francis
- Number of pages
- 26
- Grant note
- Westphal Mini Grant at Drexel University
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Arts and Entertainment Enterprise
- Web of Science ID
- WOS:001613283400001
- Scopus ID
- 2-s2.0-105021536915
- Other Identifier
- 991022133579204721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Humanities, Multidisciplinary