Journal article
Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker
Journal of marketing, v 37(3), pp 26-30
Jul 1973
Abstract
The author presents some simple conceptual models which illustrate possible relationships of conflict to channel efficiency. These models should provide the decision maker with a useful framework for utilization of the findings of empirical studies of conflict in the marketing channel.
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Details
- Title
- Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker
- Creators
- Bert Rosenbloom - Rider University
- Publication Details
- Journal of marketing, v 37(3), pp 26-30
- Publisher
- Sage
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Other Identifier
- 991021862288404721