Journal article
Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study
Journal of international consumer marketing, v 20(3-4)
11 Jun 2008
Abstract
The Internet provides a fast, efficient and cost-effective alternative for communication, transaction, and distribution. In this study, consumers' Web-based chatting behavior across three countries (i.e., the U.S., Canada, China) is explored, using an Internet survey of Web-based chatters. Results indicate that chatters' Internet use does not affect their use of traditional mass media in any significant manner. No difference is found in the frequency of information seeking and chatters' attitude towards online advertising across the three countries. Internet purchase patterns are contrasted in the three countries, and results suggest that consumers in the U.S. have the highest purchase incidence among the three countries under study. Canadian consumers make significantly fewer purchases than their counterparts in each product category.
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Details
- Title
- Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study
- Creators
- Hyokjin Kwak - Drexel UniversityGeorge M. Zinkhan - University of Georgia. Athens, GAYue Pan - University of DaytonTrina Larsen Andras - Drexel University
- Publication Details
- Journal of international consumer marketing, v 20(3-4)
- Publisher
- Taylor & Francis Group
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000210864700005
- Scopus ID
- 2-s2.0-67650822601
- Other Identifier
- 991019168974704721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business