Journal article
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
Journal of marketing research, v 10(1), pp 38-44
Feb 1973
Abstract
Four psychological theories are considered in determining the effects of disconfirmed expectations on perceived product performance and consumer satisfaction. Results reveal that too great a gap between high consumer expectations and actual product performance may cause a less favorable evaluation of a product than a somewhat lower level of disparity.
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Details
- Title
- Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
- Creators
- Rolph E. Anderson - Old Dominion University
- Publication Details
- Journal of marketing research, v 10(1), pp 38-44
- Publisher
- Sage
- Number of pages
- 7
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991019295301104721