Journal article
Consumer and managerial goals in assortment choice and design
Marketing letters, v 25(3), pp 293-303
2014
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
In many domains, consumers must deal with an increasing number of choices—spanning where, when, what, and how many items to buy; how many and which options to consider; and how best to weigh the pros and cons of these options. This paper considers how consumer and managerial goals and the ensuing tradeoffs affect the optimal design of assortments in order to help enhance our understanding of assortment choice, identify issues that merit particular attention, review some of the recent research in pertinent areas, and suggest directions for future research.
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Details
- Title
- Consumer and managerial goals in assortment choice and design
- Creators
- Barbara E. Kahn - University of PennsylvaniaAlexander Chernev - Northwestern UniversityUlf Böckenholt - Northwestern UniversityKate Bundorf - Stanford UniversityMichaela Draganska - Drexel UniversityRyan Hamilton - Emory UniversityRobert J. Meyer - University of PennsylvaniaKlaus Wertenbroch - INSEAD
- Publication Details
- Marketing letters, v 25(3), pp 293-303
- Publisher
- Springer US
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000340452000005
- Scopus ID
- 2-s2.0-84905690291
- Other Identifier
- 991019168756804721
UN Sustainable Development Goals (SDGs)
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Business