Journal article
Counting every thougt: implicit measures of cognitive responses to advertising
The Journal of consumer research, Vol.35(1)
01 Jun 2008
Abstract
The assessment of consumer thoughts about persuasive messages can be done through thought recognition and belief verification tasks. These measures can outperform traditional thought listing measures when people are unwilling or unable to report certain thoughts.
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Details
- Title
- Counting every thougt: implicit measures of cognitive responses to advertising
- Creators
- Yanliu HuangJ. Wesley Hutchinson
- Publication Details
- The Journal of consumer research, Vol.35(1)
- Publisher
- University of Chicago Press
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991020545236804721