- Title
- Creating effective logos: Insights from theory and practice
- Creators
- Chiranjeev Kohli - California State University, FullertonRajneesh Suri - Drexel University
- Publication Details
- Business horizons, v 45(3), pp 58-64
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Scopus ID
- 2-s2.0-0036235771
- Other Identifier
- 991019173949904721
Journal article
Creating effective logos: Insights from theory and practice
Business horizons, v 45(3), pp 58-64
2002
Metrics
18 Record Views
71 citations in Scopus