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Journal article
Curious about the circular economy? Internal and external influences on information search about the product lifecycle
Business strategy and the environment, v 32(4), pp 2193-2208
May 2023
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The advent of the circular economy has repurposed traditional consumption habits. It is expanding opportunities for consumers to preserve the ecosystem throughout the whole product lifecycle. Drawing from extant rational and moral theories in behavior change, this research extends the understanding of consumer involvement in the circular economy by investigating whether being exposed to "green" clues can trigger additional information seeking and be empowering to people to contribute to the circular economy. In contrast to some prior research that suggests that information can overload consumers, this research finds that these "green" clues can stimulate greater information seeking, which can make the consumer feel more capable of effecting change through circular economy consumption. This study draws a conceptual model for behavioral change, tested on a representative sample of 4161 individuals across the five largest European countries. Results show that external "green" clues prompt consumers' information search on product lifecycle and ultimately make them feel empowered to contribute to the circular economy. Overall the research suggests that sustainability information can stimulate heightened curiosity and encourage consumers to become willing and active participants in this burgeoning circular economy.
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Details
- Title
- Curious about the circular economy? Internal and external influences on information search about the product lifecycle
- Creators
- Vinicio Di Iorio - Scuola Superiore Sant'AnnaFrancesco Testa - Scuola Superiore Sant'AnnaDaniel Korschun - Drexel UniversityFabio Iraldo - Scuola Superiore Sant'AnnaRoberta Iovino - Scuola Superiore Sant'Anna
- Publication Details
- Business strategy and the environment, v 32(4), pp 2193-2208
- Publisher
- Wiley
- Number of pages
- 16
- Grant note
- Scuola Superiore Sant'Anna within the CRUI-CARE Agreement
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000848692400001
- Scopus ID
- 2-s2.0-85137219427
- Other Identifier
- 991020548385004721
UN Sustainable Development Goals (SDGs)
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Business
- Environmental Studies
- Management