Journal article
DOES MEDIA CROSS-OWNERSHIP TRANSLATE INTO CROSS-PROMOTION? Analysing Flemish newspapers' coverage of affiliated and competing television stations
Journalism studies (London, England), v 16(6), pp 868-886
02 Nov 2015
Abstract
Recent waves of cross-media concentration, in Flanders (Belgium) and elsewhere, reinvigorate concerns regarding the impact of ownership structures on media content and the way in which it is produced, including discussions about editorial autonomy. However, with a main focus on hard news, this debate pays little attention to corporate influence on soft news issues, such as media's cross-promotion of affiliated media outlets. The current study wishes to address this shortcoming by means of a diachronic quantitative content analysis of Flemish newspapers' coverage of television programmes. The article analyses whether media cross-ownership results in cross-promotion of press outlets' affiliated television stations. Results partly support the thesis that newspapers cover their affiliated television stations more frequently. Yet the article also explores alternative explanations, such as characteristics of newspapers, of target audiences and of the television programmes obtaining coverage (including broadcast frequency and genre). Hence the article points to the complexity of tackling cross-promotion and the importance of taking alternative elements into account.
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Details
- Title
- DOES MEDIA CROSS-OWNERSHIP TRANSLATE INTO CROSS-PROMOTION? Analysing Flemish newspapers' coverage of affiliated and competing television stations
- Creators
- Koen Panis - University of AntwerpHilde Van den Bulck - University of AntwerpBirte Verschraegen - University of AntwerpMiriam van der Burg - University of AntwerpSteve Paulussen - University of Antwerp
- Publication Details
- Journalism studies (London, England), v 16(6), pp 868-886
- Publisher
- Taylor & Francis
- Number of pages
- 19
- Grant note
- UA-GOA 28311 / BOF-GOA (University of Antwerp)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000363288100007
- Scopus ID
- 2-s2.0-84943266867
- Other Identifier
- 991021864983804721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Communication