Journal article
Daring to Be Weird: Exploring the Invocation of the "Company Freak" in Vonage's New Advertising Campaign
The communication review (Yverdon, Switzerland), v 18(3)
01 Jan 2015
Abstract
A textual analysis was performed on the first five advertisements from Vonage's "Crazy Generous" campaign. The ads ask the audience to consider what happens when co-optation is itself deployed as a promotional tool. Three primary themes emerge: the main character is Vonage's "house hippie"; interacting with him is a "sanitary act"; and that by coaxing the main character to take a job with Vonage, the company has has restored social order.
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Details
- Title
- Daring to Be Weird: Exploring the Invocation of the "Company Freak" in Vonage's New Advertising Campaign
- Creators
- Ronald Bishop - Drexel University
- Publication Details
- The communication review (Yverdon, Switzerland), v 18(3)
- Publisher
- Taylor & Francis
- Number of pages
- 19
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000217705900003
- Scopus ID
- 2-s2.0-84940179362
- Other Identifier
- 991019167863504721
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- Web of Science research areas
- Communication