Data warehouse design to support customer relationship management analysis

Journal article

Colleen Cunningham, Il-Yeol Song and Peter P Chen

Strategic information systems, pp.731-752

2010

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Data Warehouse

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Title: Data warehouse design to support customer relationship management analysis
Creators: Colleen Cunningham
Il-Yeol Song
Peter P Chen
Publication Details: Strategic information systems, pp.731-752
Publisher: Information Science Reference
Resource Type: Journal article
Language: English
Academic Unit: Information Science (Informatics)
Identifiers: 991021806676704721