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Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets
Journal article   Peer reviewed

Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets

Tillmann Wagner, Daniel Korschun and Cord-Christian Troebs
Journal of business research, v 114, pp 385-394
01 Jun 2020
DOI: https://doi.org/10.1016/j.jbusres.2019.07.041
Featured in Collection :   UN Sustainable Development Goals @ Drexel

Abstract

Business Business & Economics Social Sciences
Although the literature on corporate hypocrisy continues to grow, conceptualizations and deployed empirical measures of the concept are often discordant. The current research addresses the need for theoretical clarity by delineating multiple facets of corporate hypocrisy perceptions and by integrating diverse theoretical perspectives into a single framework that identifies its antecedents and consequences. Using contemporary social psychology theory, this study identifies three theoretical facets of corporate hypocrisy perceptions: moral hypocrisy, behavioral hypocrisy, and hypocrisy attributions. These perceptions emerge from two distinct conceptual routes: one driven by firms' deceptive practices and one driven by mere inconsistent behaviors. Moreover, these perceptions of hypocrisy drive stakeholders' cognitive, affective, and behavioral responses.

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87 citations in Web of Science
81 citations in Scopus

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UN Sustainable Development Goals (SDGs)

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#9 Industry, Innovation and Infrastructure

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Collaboration types
Domestic collaboration
International collaboration
Web of Science research areas
Business
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