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Determinants of Spectator Attendance at NCAA Division II Football Contests
Journal article   Peer reviewed

Determinants of Spectator Attendance at NCAA Division II Football Contests

Timothy D. DeSchriver and Paul E. Jensen
Journal of sport management, v 16(4), pp 311-330
01 Oct 2002
DOI: https://doi.org/10.1123/jsm.16.4.311
Featured in Collection :   UN Sustainable Development Goals @ Drexel

Abstract

The purpose of this study was to analyze the relationship between spectator attendance at NCAA Division II football contests and selected determinants by estimating multiple economic demand models. The two primary determinants analyzed were winning percentage and promotional activity. Demand models were estimated using OLS and fixed-effect regression analysis. The results suggested that both current and previous year winning percentages are positively related to attendance. Furthermore, it is shown that the effect of previous season winning on attendance diminishes while the effect of current season winning increases as the season progresses. The results also indicated that promotional activities, the number of enrolled students, and market competition significantly affected attendance. Overall, the demand models explained between 37 and 70 percent of the variation in spectator attendance. The findings of this study may aid Division II athletic administrators who are attempting to increase revenues by attracting additional spectators to small-college football contests.

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23 Record Views
60 citations in Web of Science
60 citations in Scopus

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UN Sustainable Development Goals (SDGs)

This publication has contributed to the advancement of the following goals:

#10 Reduced Inequalities

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Collaboration types
Domestic collaboration
Web of Science research areas
Hospitality, Leisure, Sport & Tourism
Management
Sport Sciences
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