Journal article
Development and Pretesting of Risk-Based Mobile Multimedia Message Content for Young Adult Hookah Use
Health education & behavior, v 46(2_SUPPL), pp 97-105
01 Dec 2019
PMID: 31742460
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Background. Hookah is one of the most commonly used tobacco products among U.S. young adults due in part to widespread misperceptions that it is not harmful or addictive. There is growing evidence that hookah tobacco is associated with health harms and can lead to addiction. Research on interventions to address these misperceptions by communicating the harms and addictiveness of hookah use is needed. Aims. This study developed and pretested mobile multimedia message service (MMS) message content communicating the risks of hookah tobacco use to young adult hookah smokers. Method. Message content, delivery, and pretesting were tailored to participants' risk beliefs, hookah use frequency, and responses to simulated text message prompts. Participants viewed 4 of 12 core MMS messages randomized within-subjects and completed postexposure measures of message receptivity and emotional response (e.g., worry). Results. The sample included 156 young adult (age 18-30 years) hookah smokers; 31% smoked hookah monthly and 69% weekly/daily. Prior to viewing messages, a majority endorsed beliefs reflecting misperceptions about the risks of hookah tobacco. Postexposure measures showed participants were receptive to the messages and the messages evoked emotional response. As anticipated, messages produced similar receptivity and there were few differences in emotional response between the messages tested. Discussion. Young adult hookah tobacco smokers were receptive to tailored mobile MMS messages and messages evoked emotional response, two critical precursors to behavior change. Conclusion. Findings indicate that research testing the efficacy of tailored MMS messaging as a strategy for reducing hookah tobacco use in young adults is warranted.
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Details
- Title
- Development and Pretesting of Risk-Based Mobile Multimedia Message Content for Young Adult Hookah Use
- Creators
- Andrea C. Johnson - Georgetown University Medical CenterIsaac Lipkus - Duke UniversityKenneth P. Tercyak - Georgetown University Medical CenterGeorge Luta - Georgetown University Medical CenterKathryn Rehberg - Georgetown University Medical CenterLilianna Phan - University of Maryland, College ParkLorien C. Abroms - George Washington UniversityDarren Mays - Georgetown University Medical Center
- Publication Details
- Health education & behavior, v 46(2_SUPPL), pp 97-105
- Publisher
- Sage
- Number of pages
- 9
- Grant note
- R01CA217861 / NATIONAL CANCER INSTITUTE; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Cancer Institute (NCI) R01CA217861; F31CA239537 / National Cancer Institute of the National Institutes of Health; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Cancer Institute (NCI)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Community Health and Prevention
- Web of Science ID
- WOS:000497210400012
- Scopus ID
- 2-s2.0-85075115121
- Other Identifier
- 991021894658704721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health