Journal article
Differentiating Price Sensitivity from Willingness to Pay: Role of Pricing in Consumer Acceptance of Upcycled Foods
Journal of food products marketing, v 27(7), pp 331-339
02 Sep 2021
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The problem of food waste continues to plague the world. Upcycled foods, made from ingredients remaining from the manufacturing of other food products, are a partial solution to the food waste problem. Limited research on consumer acceptance of upcycled foods suggests a commercial prospect for these foods. While encouraging, extant findings tell us little about the role of pricing in crafting a market for such foods. We investigate consumers' price sensitivity for upcycled foods vis-a-vis conventional alternatives. We find that compared to conventional alternatives, consumers exhibit a higher price sensitivity for upcycled foods. We discuss the academic and managerial implications of these findings.
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Details
- Title
- Differentiating Price Sensitivity from Willingness to Pay: Role of Pricing in Consumer Acceptance of Upcycled Foods
- Creators
- Siddharth Bhatt - Pennsylvania State UniversityJonathan Deutsch - Drexel UniversityRajneesh Suri - Drexel University
- Publication Details
- Journal of food products marketing, v 27(7), pp 331-339
- Publisher
- Taylor & Francis
- Number of pages
- 9
- Grant note
- Claneil Foundation
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; Food and Hospitality Management
- Web of Science ID
- WOS:000729669500001
- Scopus ID
- 2-s2.0-85121454073
- Other Identifier
- 991019168362404721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business