Journal article
Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance
Psychology & marketing, Vol.31(7), pp.489-499
01 Jul 2014
Abstract
Marketers often do not present prices in ways that permit easy comparisons or calculations. For many consumers, situations that involve numbers and computations lead to math anxiety. Results of three studies show that math-anxious consumers tend to avoid alternatives that require price computations. Interestingly, such consumers find relief from math anxiety when slow tempo classical music plays in the background. However, in the absence of background music or when the tempo of such music is fast, those with high math anxiety exhibited a heightened avoidance of choices requiring price computations. (C) 2014 Wiley Periodicals, Inc.
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Details
- Title
- Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance
- Creators
- Shan Feng - William Paterson UniversityRajneesh Suri - Drexel UniversityMonique Bell - California State University System
- Publication Details
- Psychology & marketing, Vol.31(7), pp.489-499
- Publisher
- Wiley
- Number of pages
- 11
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991019167750104721
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Source: InCites
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Psychology, Applied