Journal article
Does the degree of retailer international involvement affect retailer performance?
The International review of retail, distribution and consumer research, v 24(3), pp 243-277
01 Jan 2014
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This study investigates the impact of the degree of retailer international involvement (DRII), which we define as the number of geographic regions in which a retailer operates, on retailer performance. The data cover 16 international retailers over the period 1996-2012. The findings of the study show that DRII is negatively related to retailer performance. We also find that the cultural distance between the home and host country moderates the relationship between DRII and retailer performance.
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Details
- Title
- Does the degree of retailer international involvement affect retailer performance?
- Creators
- Boryana V. Dimitrova - Drexel UniversityBert Rosenbloom - Drexel UniversityTrina Larsen Andras - Drexel University
- Publication Details
- The International review of retail, distribution and consumer research, v 24(3), pp 243-277
- Publisher
- Taylor & Francis
- Number of pages
- 35
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000438724100001
- Scopus ID
- 2-s2.0-84900845576
- Other Identifier
- 991019168814004721
UN Sustainable Development Goals (SDGs)
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Source: SDGs in the Output
InCites Highlights
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- Web of Science research areas
- Business