Journal article
E-commerce: the role of familiarity and trust
Omega (Oxford), v 28(6), pp 725-737
2000
Abstract
Familiarity is a precondition for trust, claims Luhmann [28: Luhmann N. Trust and power. Chichester UK: Wiley, 1979. (translation from German)], and trust is a prerequisite of social behavior, especially regarding important decisions. This study examines this intriguing idea in the context of the E-commerce involved in inquiring about and purchasing books on the Internet. Survey data from 217 potential users support and extend this hypothesis. The data show that both familiarity with an Internet vendor and its processes and trust in the vendor influenced the respondents’ intentions to inquire about books, and their intentions to purchase them. Additionally, the data show that while familiarity indeed builds trust, it is primarily people’s disposition to trust that affected their trust in the vendor. Implications for research and practice are discussed.
Metrics
Details
- Title
- E-commerce: the role of familiarity and trust
- Creators
- David Gefen - Drexel University
- Publication Details
- Omega (Oxford), v 28(6), pp 725-737
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Web of Science ID
- WOS:000089169300008
- Scopus ID
- 2-s2.0-0034413987
- Other Identifier
- 991019168131004721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Management
- Operations Research & Management Science