Journal article
ENCOMPASS SOFTWARE: GETTING STARTED, THE FIRST MONTHS AND FUELING GROWTH
Journal of the International Academy for Case Studies, Vol.21(5)
01 Jul 2015
Abstract
The primary subject matter of this case concerns Entrepreneurship, Entrepreneurial Marketing and aspects of Leadership in an entrepreneurial context. Using an innovative chronological approach, this case addresses several key issues faced by entrepreneurs when launching and developing new ventures. Specifically, the case explores the key tasks that need to be undertaken in a startup business (a technology firm focused on the development and commercialization of software with utility in scheduling patients in a healthcare setting), and encourages students to consider the priorities that need to be established during the first six months of operations - the most critical time frame for an entrepreneur, where future success depends on the choices made in a time of considerable uncertainty. The case is divided into three parts (Part 1: Getting Started; Part 2: The First Months: Part 3: Fueling Growth) and has a difficulty level of three, appropriate for junior level courses in entrepreneurship. The case is designed to be taught in three 75 minute class periods and is expected to require up to 6 hours of outside preparation by students (approximately two hours for each part).
Metrics
8 Record Views
Details
- Title
- ENCOMPASS SOFTWARE: GETTING STARTED, THE FIRST MONTHS AND FUELING GROWTH
- Creators
- David HayesZahed SubhanJoseph Lakatos
- Publication Details
- Journal of the International Academy for Case Studies, Vol.21(5)
- Publisher
- Jordan Whitney Enterprises, Inc
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Charles D. Close School of Entrepreneurship
- Identifiers
- 991019173566704721